#briefbrief has come to an end, and it has proven to be a successful experiment. we set out to find the next rising stars of strategy and we’ve done just that during each of our 3 challenges. thanks to everyone who tweeted their ideas. we received almost 400 submissions, and we’re truly humbled by the passion and talent of the twitter strategy community. here are just a few of our favorites:

It only took $51 billion dollars, 3 million visitors and an endless storm of PR scrutiny that is the Olympics to create the newest hot winter resort town in the world: Sochi, Russia. Travel Sochi is looking to launch a social media campaign to increase long-haul vacation travel to post-olympic Sochi in 2015.

#briefbrief from @bdm_tastemakers:

#conquerrussia travel ugly. lay fresh tracks. climb first, ask later.try anything twice. blank walls want graffiti. #briefbrief

This scenario is about two fictitious services with a potentially real issue. Pokeface, the world’s largest social network, is looking to launch an integrated campaign to promote its acquisition of Juicy, a fast growing mobile dating app, because they believe that online dating is the future of how people will meet.

#briefbrief from @toritasch:

people can lie on dating sites but not on pokeface's juicy. same profile for user's network & matches = credibility #briefbrief

826 Valencia, a local nonprofit, was built to support students with their creative and expository writing skills and to help teachers inspire their students to write. They’ve reached out to us to develop a campaign that will flood them with potential new tutors so they can scale their offering to meet their ambitions.

#briefbrief from @dalhussien:

cause marketing. win-win & budget. pop up book reading in bay area. popular sad endings rewritten #writeanewfuture #briefbrief

we reached out to the brave strat tweeters (tweetegists?) behind these ideas to find out more about them and whether or not they could be a good fit for us. turns out, they're all real people! who knows what may happen?

Follow us on Twitter

We’re looking for the next rising stars of strategy by challenging them to write a
brief-brief. 140 characters, specifically.

We’re looking for the next rising stars of strategy by challenging them to write a brief-brief. 140 characters, specifically.

for 3 weeks @BBDOSF will release a series of 3 scenarios in need of a communications focused strategic solution via twitter.

you, interested entry-level strategist, are invited to blow our minds with 140 characters summing up your insightful, inspiring strategy. it's our #briefbrief challenge. to enter just tweet @BBDOSF and #briefbrief with your 140 character response before the deadline.

this is an experiment in brevity. can we discern planner potential and insight from a single tweet? maybe? we will interview our top 3 responses by phone and find out.

Will we accidentally end up hiring a spambot? We don't know, but we're interested in finding out.

follow @BBDOSF during our #briefbrief challenge and tweet us your ideas.


challenge 1: february 19th-february 25th feb 19th-feb 25th
challenge 2: february 26th-march 4th feb 26th-march 4th
challenge 3: march 5th-march 11th

questions? tweet @bbdosf